Display Advertising Specifications

The WSCPA does not accept display ads that are not submitted electronically to WSCPA specifications. Below are the specifications to follow when submitting display ads.

The WashingtonCPA is printed on matte-coated stock, with a linescreen of 150 and 300 dpi. All display ads must be submitted as PC electronic files. Laser proofs must be included with each ad. The following formats are acceptable:

EPS (Encapsulated Postscript): All fonts must be changed to outlines or included with the file. All graphic elements within the ad must be included with each file.

TIFF: Submit in PC format.

PDF: A high-resolution 300 dpi file is required. All graphic elements with the ad should be in PDF format. Include all fonts and graphic elements with each file. Black or CMYK for color ads are the only accepted color format for PDFs.