Become A CPA

Become A CPA

Be a good listener. Your ears will never get you in trouble. ~ Frank Tyger

by Kimberly D Scott | Jul 12, 2010

My mom used to tell me I had 2 eyes, 2 ears, and 1mouth, and I should use them proportionately.   My mom might have been telling me to button my lip.  However, I like to believe my mom was explaining the value of observing before commenting. 

This concept serves professionals well when dealing with clients and prospective clients.  If you take the time to listen to their issues, and then clarify that you understood their issues you will build solid relationships with your clients while making them feel valued.  In short, you will be a very effective sales person.

I realize that a lot of people cringe at the idea of selling.  Yet we all sell.  If you have a job, you sold someone on how great you would be for their organization.  If you have clients you sold them on how trustworthy and intelligent you are.  If you have friends, you sold them on how fun and likeable you are.  If you have a significant other, you sold them on how loving you are.  If you have kids…well that is another story.

Sales is only a dirty word when it is manipulative, pushy and not in the best interest of the end user.  Anyone can be a great salesperson if they believe in the product they are selling, and truly want to make things better for the person they are selling too.  It is not about being an extrovert or introvert, nor is it about the ability to articulate - it is about your ability to listen.  If you are in a firm, look at your partners; you might call it rainmaking, but it is sales and it builds businesses.  You may not want to be a professional sales person, but improving your skills in this area will be beneficial to your career.

If you think you would benefit from a class or two on listening and sales skills, check out the course catalog under education. 

However, if you listen to my mom’s words and use your eyes, ears and mouth proportionately you will be well on your way to developing your sales skills. 

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