4. May 2010 08:34
Facebook, texting, and even archaic email are great vehicles to get communications out to the new generation in the workforce. However, when I hear people say that Millennials do not join, and they only want to network through social media forms I want to explain to them it is a MYTH.
Social media is just a tool that this new generation utilizes to share and to find out what is happening. They are, in my opinion, more engaged and updated about what people are doing than any generation before them. When I was younger, I would have to call from my landline to my friend’s landline hoping they were home. It was not simple to track someone down. Today you can call the person’s cell phone, text them, check their Facebook status or even send messages to multiple people at once.
Think about how Millennials were raised. As parents we planned play dates, enrolled them in classes, kept them occupied at all times. Most Millennials are not afraid to talk about themselves, and even if they are shy they can reach out to new acquaintances online. Statistics also show that this generation also logs more volunteer hours than any other generation.
Besides my opinion, and some great statistics, I hear them say it at meetings and I see it in action. The WSCPA networking events continue to grow in attendance every year. Our first event on April 29th at Daniel’s Broiler sold out with over 130 people in attendance! The young professionals in this group have excellent interpersonal skills, seem to enjoy networking with each other, want to be a part of the bigger picture, and they keep coming to events. As far as joining, over 23% of our membership is under the age of 30, and this segment is growing faster than ever. If you want to change your perception, I encourage you to come to an event this year. Look for events here http://www.wscpa.org/Content/WSCPACommunity/MemberEvents.aspx