Building an Exceptional Future: The Evolving CPA Profession

by Sarah Funk, CPA, CGMA

illustrations: © iStock/Nuthawut Somsuk

The momentum to modernize the CPA profession continues to accelerate across the nation. As industries evolve and financial landscapes shift, the profession remains committed to progress through collaboration, innovation, and an unwavering dedication to excellence. The foundation laid by those who came before us, coupled with the remarkable efforts of the Washington Society of CPAs (WSCPA) staff and key leaders working at the state and national level, ensure that we move forward with purpose and resilience.

Nothing will strengthen the future of the profession more than achieving the success of this transformation together.

One of the most significant advancements shaping the profession will be the adoption of alternative pathways to CPA licensure. With the leadership of the Washington State Board of Accountancy, we anticipate starting 2026 with a new, inclusive approach to licensure. This approach would provide an alternative to the traditional 150 hours plus one year of experience, introducing an option for individuals with a bachelor’s degree and two years of relevant experience. By broadening the avenues to licensure, we can attract a more diverse pool of talented professionals while maintaining the rigorous standards that define our field. (Learn more about alternative pathways to licensure here.)

Expanding Opportunities and Elevating the Profession

Expanding the CPA pipeline is a critical priority. The profession must continue to foster diversity, equity, and inclusion to attract top talent from all backgrounds. Providing expanded pathways to licensure is just one step toward this goal. Mentorship programs, targeted outreach efforts, and scholarship initiatives can further support aspiring CPAs, ensuring that the profession reflects the communities we serve.

Additionally, retaining talent within the CPA profession requires a focus on career development and work-life integration. As firms and organizations implement flexible work arrangements and prioritize employee well-being, they create environments where professionals can thrive. Leadership development programs and skill training also play a crucial role in preparing the next generation of CPAs to take on high-impact roles in finance, government, and industry.

Beyond traditional career advancement, firms must also recognize the evolving expectations of professionals seeking meaningful work and a sense of purpose. Providing opportunities for CPAs to engage in strategic initiatives, mentorship roles, and community impact projects enhances job satisfaction and fosters long-term commitment. Firms that actively support career growth through continuing education programs, certification support, and cross-functional training create pathways for professionals to develop their expertise in emerging areas such as ESG (Environmental, Social, and Governance), data analytics, and risk management.

Moreover, embracing technological advancements in workflow automation and cloud-based collaboration tools allows CPAs to work efficiently while maintaining a better work-life balance. Remote and hybrid work models, coupled with wellness programs and mental health resources, demonstrate an organization’s commitment to its workforce. A culture that prioritizes employee development and flexibility not only strengthens retention but also enhances productivity and overall job fulfillment.

By fostering a workplace culture that values both professional excellence and personal well-being, the CPA profession can continue to attract and retain top talent while ensuring its relevance and leadership in an ever-changing economic landscape.

At WSCPA, we are committed to preparing our members along this journey. Through education, resources, and a focus on ethical implementation, we aim to ensure that every CPA is equipped to lead in this new era.

Your engaged membership and continued participation are critical as we continue embracing innovation, advocating for inclusive pathways, and championing the highest ethical standards. We are future-proofing the CPA profession for generations to come.

It has been an honor and privilege to serve as this year’s Chair of the  WSCPA Board of Directors. The collective efforts of our members, the dedicated professionals serving on the WSCPA Board, and the multitude of volunteers engaged in CPA initiatives at the local, state, and national levels are truly inspiring. I extend my deepest gratitude to the talented and innovative WSCPA staff, whose commitment to excellence drives our success.

With so many exceptional professionals in our community, I am confident that we will continue to advance the profession in remarkable ways. By working together, embracing change, and fostering the next generation of CPAs, we are building an outstanding future—one that honors our profession’s legacy while boldly stepping into the opportunities ahead.