Marketing: Mastering the Process ON DEMAND

Overview

This course teaches you key components of marketing strategy and tactics including identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy are discussed, such as consumer behavior, completion, and regulating forces. Also covered are marketing information systems, search-related marketing, interactive marketing and E-commerce, and multichannel marketing.

Highlights

Marketing research. Consumer and the market. Marketing costs. Marketing strategies. Product as a variable, and more.

Prerequisites

None.

Designed For

CPAs, marketing managers, CEOs, and CFOs.

Objectives

Recognize the definition of the marketing management concept. Identify the four Ps of the marketing mix. Define customer relationship management, and more.

Preparation

None.

Notice

None.