Autopilot Advertising: Automated Marketing at Work FLEXCAST

Overview

Unlock the power of automation in marketing with this transformative course, designed specifically for CPAs and accounting professionals. In a world where marketing can often be the key differentiator between success and stagnation, learn how to construct a marketing machine that not only generates leads but also nurtures them effectively and predictably with minimal time investment. This session promises to equip you with actionable strategies and insights to automate your marketing efforts. Through a blend of theory and practical examples, you will discover how to turn your marketing into a self-sustaining ecosystem that continually cultivates high-quality leads, allowing you to focus on what you do best without having to worry about where future business comes from.

Highlights

Marketing principles. Marketing automation. Marketing practical tips. Marketing pitfalls.

Prerequisites

None.

Designed For

CPAs, CFOs, CEOs, and marketing managers.

Objectives

Outline the fundamental principles of marketing automation and how they can be applied within the accounting and tax profession. Implement a comprehensive plan to automate lead generation, nurturing, and conversion processes. Apply practical tips and tricks to optimize the marketing funnel for efficiency and effectiveness. Measure the success of automated marketing initiatives using key performance indicators relevant to the accounting sector. Identify common pitfalls in marketing automation and learn how to avoid them. Implement a step-by-step blueprint for creating a marketing system that grows your client base.

Preparation

None.

Notice

This is a FlexCast (no exam required) and may be viewed only Monday - Saturday, 5am - 5pm PT. You may take up to one year from the date of purchase to complete the course. Pause your FlexCast and resume at a convenient day during the hours above. Partial credit for 2+ credit courses: If you are unable to complete the course in one sitting, partial credit can be awarded (minimum of one credit). To earn the remaining credits, you must return later and start the course from the beginning. Use chat to ask questions of a subject matter expert during the program.