Entrepreneur's Guidebook FLEXCAST
Available Until
Your Desk
11.0 Credits
Member Price $98.00
Non-Member Price $113.00
Overview
The success rate for new businesses is quite low. The Entrepreneur’s Guidebook contains advice on how to improve the odds. It discusses how to use the entrepreneurial method to develop a more profitable business, how to find the right customer segment, the innovation techniques for developing new products and services, and the many alternatives for generating revenue. It also discusses how to write a business plan, what types of funding to pursue, which legal entity to form, the legal issues associated with intellectual property, and much more. It is the essential desk reference for entrepreneurs.
Highlights
The nature of entrepreneurship. The entrepreneurship method. The scaling problem. Select the right type of business. Calculate the sales break-even point. The ideal customer. The customer relationship, and more.
Prerequisites
None.
Designed For
Partners, leaders, managers, and CPAs.
Objectives
Identify the characteristics of the ideal entrepreneur. Specify how an entrepreneur differs from a manager. Describe the activities of a lean start-up. Identify how strategy is employed in a start-up business. Specify the issues that can arise with a SWOT analysis. Identify the various barriers to entry. Recall the structure of the sales break-even point calculation, and more.
Preparation
None.
Notice
This is a FlexCast (no exam required) and may be viewed only Monday - Saturday, 5am - 5pm PT. You may take up to one year from the date of purchase to complete the course. Pause your FlexCast and resume at a convenient day during the hours above. Partial credit for 2+ credit courses: If you are unable to complete the course in one sitting, partial credit can be awarded (minimum of one credit). To earn the remaining credits, you must return later and start the course from the beginning. Use chat to ask questions of a subject matter expert during the program.
Leader(s):
Leader Bios
Steven Bragg, Western CPE
Steven M. Bragg, CPA, is a full-time book and course author who has written more than 70 business books. He provides Western CPE with self-study courses in the areas of accounting and finance, with an emphasis on the practical application of accounting standards and management techniques. A sampling of his courses include the The New Controller Guidebook, The GAAP Guidebook, Accountants’ Guidebook, and Closing the Books: An Accountant’s Guide. He also manages the Accounting Best Practices podcast.
Steven has been the CFO or controller of both public and private companies and has been a consulting manager with Ernst & Young and an auditor with Deloitte & Touche. He holds an MBA from Babson College, a Master of Finance from Bentley College, and a BA from the University of Maine (summa cum laude).
Non-Member Price $113.00
Member Price $98.00