Essentials of Marketing FLEXCAST
Available Until
Your Desk
10.0 Credits
Member Price $98.00
Non-Member Price $113.00
Overview
The proper use of marketing tools can greatly enhance the sales and profits of a business - but if not applied correctly, marketing activities can drain away a firm’s profits. In this course, we show how to create a well-designed marketing strategy, develop products that customers want, set prices, design distribution channels, and develop effective promotions. We also describe how to budget for marketing and measure its results. In short, this course is intended to provide the framework for the creation of an effective marketing function.
Highlights
Overview of marketing. Types of marketing strategy. Stages of marketing strategy. Marketing control. The coordinating role of marketing, and more.
Prerequisites
None.
Designed For
CPAs, CEOs, CFPs, and other accounting managers.
Objectives
Identify the different types of marketing strategies. Specify the requirements for a marketing strategy. Describe the ways in which sales can be increased within an existing market. Identify the contents of a user profile. Specify what causes an identified market segment to be abandoned, and more.
Preparation
None.
Notice
This is a FlexCast (no exam required) and may be viewed only Monday - Saturday, 5am - 5pm PT. You may take up to one year from the date of purchase to complete the course. Pause your FlexCast and resume at a convenient day during the hours above. Partial credit for 2+ credit courses: If you are unable to complete the course in one sitting, partial credit can be awarded (minimum of one credit). To earn the remaining credits, you must return later and start the course from the beginning. Use chat to ask questions of a subject matter expert during the program.
Leader(s):
Leader Bios
Steven Bragg, Western CPE
Steven M. Bragg, CPA, is a full-time book and course author who has written more than 70 business books. He provides Western CPE with self-study courses in the areas of accounting and finance, with an emphasis on the practical application of accounting standards and management techniques. A sampling of his courses include the The New Controller Guidebook, The GAAP Guidebook, Accountants’ Guidebook, and Closing the Books: An Accountant’s Guide. He also manages the Accounting Best Practices podcast.
Steven has been the CFO or controller of both public and private companies and has been a consulting manager with Ernst & Young and an auditor with Deloitte & Touche. He holds an MBA from Babson College, a Master of Finance from Bentley College, and a BA from the University of Maine (summa cum laude).
Non-Member Price $113.00
Member Price $98.00