Social Media Marketing FLEXCAST

Overview

This insightful course is designed to equip CPAs and other professionals with the knowledge and skills to navigate the rapidly evolving world of social media marketing. As social media continues to redefine the marketing landscape, understanding its mechanisms and leveraging its potential becomes crucial for professional success. The course offers an in-depth look into various social media platforms, providing participants with the knowledge to identify and utilize the unique characteristics of each. It delves into the fundamentals of social media marketing, teaching effective techniques and the role of social influence in the marketing process. Additionally, the course presents best practices for launching a social media marketing campaign, enabling professionals to effectively promote their brand and engage with their audience. By the end of the course, participants will be proficient in using social media as a powerful marketing tool, enhancing their professional visibility and influence in the digital space.

Highlights

Introduction to social media. Social media tools. Social media marketing. Launching a social media campaign.

Prerequisites

None.

Designed For

CPAs, executives, and marketing and financial professionals.

Objectives

Identify the unique characteristics of social media websites. Recognize the most popular social media tools. Recognize the primary functions and characteristics of each tool. Identify social media marketing techniques and the role that social influence plays in the marketing process. Recognize best practices for launching a social media marketing campaign.

Preparation

None.

Notice

This is a FlexCast (no exam required) and may be viewed only Monday - Saturday, 5am - 5pm PT. You may take up to one year from the date of purchase to complete the course. Pause your FlexCast and resume at a convenient day during the hours above. Partial credit for 2+ credit courses: If you are unable to complete the course in one sitting, partial credit can be awarded (minimum of one credit). To earn the remaining credits, you must return later and start the course from the beginning. Use chat to ask questions of a subject matter expert during the program.