The Washington Society of CPAs is pleased to introduce you to new logos and brand colors for the WSCPA, CPAPAC, and Washington CPA Foundation.

To accompany the WSCPA’s new strategic plan, DEI Creative, an award-winning branding design firm in Seattle, designed the new logos.

The WSCPA circular logo connotes connection among members and continuity of the profession and the organization — past, present, and future. The three main sections of the circle represent the WSCPA’s core, CPA. The largest section of the circle is comprised of three lines, to signify the organization’s strategic focus on Community, Professional Development, and Advocacy, as expressed in our purpose statement:"We are a community of CPAs and financial professionals cultivating authentic relationships, unique learning experiences, and purposeful advocacy for our future."

 

The CPAPAC logo presents a stately variation on the WSCPA logo’s three line circle segment, while the Foundation logo incorporates sections of the circle that represent present and future to tie into the organization’s work of presenting scholarships to future CPAs.

 

 

The vibrant color palette of dark blue and bright turquoise, along with an elegant sans-serif typeface round out the logos’ modern feel.

Logos and guidelines for members wanting to place the new WSCPA member logo on their websites and brochures can be found here.

This article appeared in the summer 2018 issue of the WashingtonCPA Magazine. Read more here.