Essentials of Nonprofit Fundraising ON DEMAND
Available Until
Your Desk
8.0 Credits
Member Price $232.00
Non-Member Price $267.00
Overview
This course provides a comprehensive overview of key fundraising principles, strategies, and best practices that are essential for nonprofit organizations. This course covers topics such as donor behavior, fundraising ethics, event planning, donor retention, and performance measurement, equipping participants with the knowledge to develop and execute successful fundraising campaigns. Our course also explores various fundraising methods while emphasizing ethical considerations and relationship-building. This course serves as a foundational resource for nonprofit professionals looking to enhance their fundraising effectiveness.
Highlights
Overview of nonprofit fundraising. Fundraising ethics. Donor behavior. Fundraising planning. Developing a cogent case for donations. Types of fundraising. Donor retention and development. Fundraising events. Measuring fundraising performance. Fundraising best practices.
Prerequisites
None.
Designed For
CPAs, CFOs, CEOs, and other accounting professionals.
Objectives
Identify the purposes of the various types of fundraising activities. Specify the reasons for high turnover among fundraising professionals, and how this turnover rate can be reduced. Describe the ethical concerns related to fundraising, and why these concerns are important. Identify the factors that create differences in donation behavior. Specify the purpose of a fundraising assessment. Identify the reasons why donor stewardship is so important to a nonprofit. Recall the types of key performance indicators that may be used to evaluate fundraising activities. Specify the methods that can be used to develop donor support. Describe why storytelling is so important for fundraising campaigns. Specify the ways to establish credibility with donors. Specify the goals of the different types of fundraising campaigns. Recall the types of direct response fundraising methods, and more.
Preparation
None.
Notice
None.
Leader(s):
Leader Bios
Steven Bragg, Western CPE
Steven M. Bragg, CPA, is a full-time book and course author who has written more than 70 business books. He provides Western CPE with self-study courses in the areas of accounting and finance, with an emphasis on the practical application of accounting standards and management techniques. A sampling of his courses include the The New Controller Guidebook, The GAAP Guidebook, Accountants’ Guidebook, and Closing the Books: An Accountant’s Guide. He also manages the Accounting Best Practices podcast.
Steven has been the CFO or controller of both public and private companies and has been a consulting manager with Ernst & Young and an auditor with Deloitte & Touche. He holds an MBA from Babson College, a Master of Finance from Bentley College, and a BA from the University of Maine (summa cum laude).
Non-Member Price $267.00
Member Price $232.00