Marketing: Mastering the Process ON DEMAND

Overview

This course teaches you key components of marketing strategy and tactics. Major forces impacting marketing strategy are discussed, such as consumer behavior, completion, and regulating forces. Also covered are marketing information systems, search-related marketing, interactive marketing and E-commerce, and multichannel marketing.

Highlights

Marketing research. Consumer and the market. Marketing costs. Marketing strategies. Product as a variable. Product planning. Price theory. Pricing patterns. Advertising. Sales force management. Retailing.

Prerequisites

None.

Designed For

CPAs, marketing managers, CEOs, and CFOs.

Objectives

Recognize the definition of the marketing management concept. Identify the four Ps of the marketing mix. Define customer relationship management. Identify the nature of marketing research. Recognize different techniques for gathering data for marketing research. Recognize necessary components in the definition of a market. Identify some characteristics of market segmentation, and more.

Preparation

None.

Notice

None.