Pricing for Profit ON DEMAND
Available Until
Your Desk
3.0 Credits
Member Price $87.00
Non-Member Price $100.00
Overview
The most significant issue impacting an organization’s profitability is the prices that it charges customers. Many business owners prefer to keep prices low in order to attract more customers. In the Pricing for Profit course, we explain that there is a better option - to focus entirely on maximizing your profits, even if doing so will result in lower sales and fewer customers. By taking this approach, you will focus on your most committed customers, while peeling away price-sensitive customers who are not contributing to your profits. The course addresses value pricing, bundled pricing, constraint-based pricing, and many related issues that can all enhance your bottom line.
Highlights
Pricing for profit. Constraint-based pricing. Target costing.
Prerequisites
None.
Designed For
CPAs, CFPs, CEOs, and other accounting managers.
Objectives
Identify the deductions that impact incremental price increases imposed on customers. Specify the calculation for determining the breakeven sales volume for a price increase. Recall the different types of value price selling techniques. Specify the best approach to price increase experimentation. Identify the advantages of eliminating your least-profitable customers. Recall the methods for fine-tuning the prices of a set of bundled products. Specify the different types of pricing methodologies that a business might use. Recall which customer orders are favored in a constraint-based pricing system. Specify how to set prices when a high-throughput product has a long setup time. Specify the main variables used to determine a target cost in a target costing project. Recall the options available for reducing a product’s cost in a target costing project. Specify the data sources needed for a target costing project.
Preparation
None.
Notice
None.
Leader(s):
Leader Bios
Steven Bragg, Western CPE
Steven M. Bragg, CPA, is a full-time book and course author who has written more than 70 business books. He provides Western CPE with self-study courses in the areas of accounting and finance, with an emphasis on the practical application of accounting standards and management techniques. A sampling of his courses include the The New Controller Guidebook, The GAAP Guidebook, Accountants’ Guidebook, and Closing the Books: An Accountant’s Guide. He also manages the Accounting Best Practices podcast.
Steven has been the CFO or controller of both public and private companies and has been a consulting manager with Ernst & Young and an auditor with Deloitte & Touche. He holds an MBA from Babson College, a Master of Finance from Bentley College, and a BA from the University of Maine (summa cum laude).
Non-Member Price $100.00
Member Price $87.00