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The WSCPA will be closing early at 2:00pm on Friday, May 22 and remain closed through Monday, May 25 in observance of Memorial Day.

Strategic CFO – Strategic Financial Communications WEBCAST

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2.0 Credits

Member Price $89.00

Non-Member Price $119.00

Overview

Financial professionals are expected to do more than report numbers-they must explain them in ways others understand and trust. This session focuses on improving financial communication by addressing financial literacy gaps, simplifying complex accounting concepts, and building compelling narratives around data. Participants will learn how to use stories, visuals, and language effectively to communicate strategy, performance, and risk. Through examples and interactive discussion, this session helps CPAs and CFOs become clearer, more confident communicators in both live and virtual environments.

Highlights

Financial literacy versus math literacy. Common financial terms that confuse non-accountants. Simplifying financial language without dumbing it down. Building narratives and stories around financial data. Using visuals and graphics effectively. Communicating strategy, risk, and performance together.

Prerequisites

A foundational understanding of organizational strategy and financial metrics.

Designed For

CFOs and CPAs

Objectives

Learn how to communicate effectively. Understanding audience demographics and communication styles.

Preparation

None.

Notice

None.

Leader(s):

Leader Bios

Bob Mims, The Knowledge Institute, LLC

Bob Mims, CPA, is currently serving as a CFO and Chief People Officer for a startup venture. A three-time national instructor of the year for KPMG, Bob has also authored multiple courses for Fortune 500 brands in leadership, strategy, and accounting. He served terms on two advisory councils for FASB and currently chairs the Environmental Roundtable. Bob lives in Memphis, TN with his wife and large family with multiple pets.

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Non-Member Price $119.00

Member Price $89.00