Strategic CFO – Strategic Financial Communications WEBCAST
Overview
Financial professionals are expected to do more than report numbers-they must explain them in ways others understand and trust. This session focuses on improving financial communication by addressing financial literacy gaps, simplifying complex accounting concepts, and building compelling narratives around data. Participants will learn how to use stories, visuals, and language effectively to communicate strategy, performance, and risk. Through examples and interactive discussion, this session helps CPAs and CFOs become clearer, more confident communicators in both live and virtual environments.
Highlights
Financial literacy versus math literacy. Common financial terms that confuse non-accountants. Simplifying financial language without dumbing it down. Building narratives and stories around financial data. Using visuals and graphics effectively. Communicating strategy, risk, and performance together.
Prerequisites
A foundational understanding of organizational strategy and financial metrics.
Designed For
CFOs and CPAs
Objectives
Learn how to communicate effectively. Understanding audience demographics and communication styles.
Preparation
None.
Notice
None.
Leader(s):
Leader Bios
Bob Mims, The Knowledge Institute, LLC
Bob Mims, CPA, is currently serving as a CFO and Chief People Officer for a startup venture. A three-time national instructor of the year for KPMG, Bob has also authored multiple courses for Fortune 500 brands in leadership, strategy, and accounting. He served terms on two advisory councils for FASB and currently chairs the Environmental Roundtable. Bob lives in Memphis, TN with his wife and large family with multiple pets.
Non-Member Price $119.00
Member Price $89.00