Business Strategy ON DEMAND
Available Until
Your Desk
4.0 Credits
Member Price $116.00
Non-Member Price $133.00
Overview
Many businesses have a difficult time differentiating themselves from the competition, resulting in declining profits and the risk of eventual failure. The course shows a better way, laying out a process of analyzing your business, its competitors and the environment, and developing a finely-honed strategy that stakes out a defensible competitive position. The course covers such matters as SWOT analysis, competitor analysis and five forces analysis, as well as more than 10 strategy options, scenario planning, dealing with disruptors, strategy implementation issues, and much more. The course is a great tool for refining your planning processes.
Highlights
Essential strategy concepts. Strategy analysis. Strategy choices. Types of strategies. Strategy implementation.
Prerequisites
None.
Designed For
CPAs, CFPs, and other financial advisers.
Objectives
Recognize the characteristics of a well-constructed corporate vision statement. Describe the questions to pursue when exploring the core capabilities of a business. Describe the differences between strategy and operational effectiveness. Specify how trade-offs and bottlenecks must be incorporated into a strategic plan. Recognize the elements of five forces analysis. Recognize the various types of barriers to entry into a market. Describe the manner in which strategic bets can be hedged. Specify the reasons for using scenario planning, and more.
Preparation
None.
Notice
None.
Leader(s):
Leader Bios
Steven Bragg, Western CPE
Steven M. Bragg, CPA, is a full-time book and course author who has written more than 70 business books. He provides Western CPE with self-study courses in the areas of accounting and finance, with an emphasis on the practical application of accounting standards and management techniques. A sampling of his courses include the The New Controller Guidebook, The GAAP Guidebook, Accountants’ Guidebook, and Closing the Books: An Accountant’s Guide. He also manages the Accounting Best Practices podcast.
Steven has been the CFO or controller of both public and private companies and has been a consulting manager with Ernst & Young and an auditor with Deloitte & Touche. He holds an MBA from Babson College, a Master of Finance from Bentley College, and a BA from the University of Maine (summa cum laude).
Non-Member Price $133.00
Member Price $116.00